The document provides information about a two-day training event on search engine optimization and social media. Attendees will learn how to create effective SEO strategies and campaigns, utilize social media tools to boost their online presence and brand, and measure the ROI of their SEO efforts. The training will cover topics such as developing keyword strategies, creating search-friendly content, and staying ahead of competition online.
Get Internet marketing tools - https://teknikforce.com/
SEO strategy must focus upon the goals and objectives of the campaign. Unlike, earlier times, SEO is concerned not only with top ranks but also other goals like brand awareness, generating traffic, sales or inflencing opinion. Each requires a difference approach to SEO. Moreover, the evolution of Google has made content value and quality as the centerpiece of all SEO.
Brian Carroll invites Todd Lebo and Jen Doyle of MarketingSherpa to show how to effectively deploy a search and social media campaign to generate leads.
Get Internet marketing tools - https://teknikforce.com/
SEO strategy must focus upon the goals and objectives of the campaign. Unlike, earlier times, SEO is concerned not only with top ranks but also other goals like brand awareness, generating traffic, sales or inflencing opinion. Each requires a difference approach to SEO. Moreover, the evolution of Google has made content value and quality as the centerpiece of all SEO.
Brian Carroll invites Todd Lebo and Jen Doyle of MarketingSherpa to show how to effectively deploy a search and social media campaign to generate leads.
Today, most traffic tends to go to the top ranking websites for any specific search term. For that reason websites need Search Engine Optimisation (SEO)
Review the Basics and Learn How to Apply Advanced On- and Off- page SEO tactics to improve site visibility.
We recently saw Google's latest update to it's algorithms which govern the search engine results pages, so with this mind, this presentation takes a look at what you can do to make sure your SEO strategy doesn't violate Penguin or Panda.
EdNC General Distribution and Engagement Playbook (2020)EducationNC
EducationNC assessed and built a holistic strategy across all of the tactics available to distribute content, grow, and engage our audience. In this deck, you can see all of the tools we assessed, tactic by tactic.
Sportz interactive Usability Analysis and reative StrategyAditya Mudaliar
This assignment was created for Sportz Interactive pertaining to a digital creative strategy for the organisation and a heuristic evaluation of three websites developed by them.
Optimising Your Business Online. Slides from the workshop delivered by Symphony3 on behalf of Small Business Victoria.
Go to business.vic.gov.au for more information.
Getting Started with Content Strategy | General AssemblyMelanie Seibert
I taught this introductory Content Strategy course at General Assembly in 2015-2016. It focuses on what makes content usable, and how to incorporate Content Strategy into all phases of a User Experience Design process.
Want to learn more about Content Strategy? Sign up for my free email course on Becoming a Content Strategist: http://prosekiln.com/courses/become-a-content-strategist/.
This presentation has prepared for students of DAIICT by Blow Horn Media, LLP in the association with Google Business Group - Ahmedabad. Purpose of this presentation is to educate students about digital marketing, future of it and career scope in digital marketing.
Why a Content Hub should be at the heart of your Content Marketing Strategy. A content hub is the home of your content marketing efforts. It’s where most of your content lives, and it’s where you drive users. For many brands, it’s their strongest owned channel.
Vision51 is the leading Website Design and SEO agency in Warrington. We will help you to manage your Facebook Marketing campaign at affordable prices in Cheshire, Widnes, Wirral, Wigan, and St.Helens.
Maximizing your online presence: The key to effective SEO strategiessahayaprawin27
SEO (Search Engine Optimization) is the process of optimizing a website to increase its visibility and ranking in search engine results pages (SERPs). By implementing strategic techniques and best practices, SEO aims to improve organic traffic and attract relevant visitors to a website.
Our SEO program provides a comprehensive understanding of the key elements involved in optimizing websites for search engines. You'll learn how to conduct keyword research, identify high-value keywords, and incorporate them effectively into website content to enhance search engine visibility.
Additionally, our curriculum covers on-page optimization techniques such as meta tags, headings, and internal linking, as well as off-page optimization strategies like link building and social media promotion. You'll explore the importance of mobile optimization, site speed, and user experience factors in SEO success.
Throughout the program, you'll gain hands-on experience through practical exercises and real-world projects, allowing you to apply your knowledge in a dynamic learning environment. Our experienced instructors will provide guidance and support as you navigate the ever-evolving landscape of SEO.
Whether you're a digital marketer, business owner, or aspiring SEO specialist, mastering SEO principles is essential for driving organic traffic and maximizing online visibility. Join our SEO program today and gain the skills you need to succeed in the competitive world of digital marketing.
Today, most traffic tends to go to the top ranking websites for any specific search term. For that reason websites need Search Engine Optimisation (SEO)
Review the Basics and Learn How to Apply Advanced On- and Off- page SEO tactics to improve site visibility.
We recently saw Google's latest update to it's algorithms which govern the search engine results pages, so with this mind, this presentation takes a look at what you can do to make sure your SEO strategy doesn't violate Penguin or Panda.
EdNC General Distribution and Engagement Playbook (2020)EducationNC
EducationNC assessed and built a holistic strategy across all of the tactics available to distribute content, grow, and engage our audience. In this deck, you can see all of the tools we assessed, tactic by tactic.
Sportz interactive Usability Analysis and reative StrategyAditya Mudaliar
This assignment was created for Sportz Interactive pertaining to a digital creative strategy for the organisation and a heuristic evaluation of three websites developed by them.
Optimising Your Business Online. Slides from the workshop delivered by Symphony3 on behalf of Small Business Victoria.
Go to business.vic.gov.au for more information.
Getting Started with Content Strategy | General AssemblyMelanie Seibert
I taught this introductory Content Strategy course at General Assembly in 2015-2016. It focuses on what makes content usable, and how to incorporate Content Strategy into all phases of a User Experience Design process.
Want to learn more about Content Strategy? Sign up for my free email course on Becoming a Content Strategist: http://prosekiln.com/courses/become-a-content-strategist/.
This presentation has prepared for students of DAIICT by Blow Horn Media, LLP in the association with Google Business Group - Ahmedabad. Purpose of this presentation is to educate students about digital marketing, future of it and career scope in digital marketing.
Why a Content Hub should be at the heart of your Content Marketing Strategy. A content hub is the home of your content marketing efforts. It’s where most of your content lives, and it’s where you drive users. For many brands, it’s their strongest owned channel.
Vision51 is the leading Website Design and SEO agency in Warrington. We will help you to manage your Facebook Marketing campaign at affordable prices in Cheshire, Widnes, Wirral, Wigan, and St.Helens.
Maximizing your online presence: The key to effective SEO strategiessahayaprawin27
SEO (Search Engine Optimization) is the process of optimizing a website to increase its visibility and ranking in search engine results pages (SERPs). By implementing strategic techniques and best practices, SEO aims to improve organic traffic and attract relevant visitors to a website.
Our SEO program provides a comprehensive understanding of the key elements involved in optimizing websites for search engines. You'll learn how to conduct keyword research, identify high-value keywords, and incorporate them effectively into website content to enhance search engine visibility.
Additionally, our curriculum covers on-page optimization techniques such as meta tags, headings, and internal linking, as well as off-page optimization strategies like link building and social media promotion. You'll explore the importance of mobile optimization, site speed, and user experience factors in SEO success.
Throughout the program, you'll gain hands-on experience through practical exercises and real-world projects, allowing you to apply your knowledge in a dynamic learning environment. Our experienced instructors will provide guidance and support as you navigate the ever-evolving landscape of SEO.
Whether you're a digital marketer, business owner, or aspiring SEO specialist, mastering SEO principles is essential for driving organic traffic and maximizing online visibility. Join our SEO program today and gain the skills you need to succeed in the competitive world of digital marketing.
Vision51 is the leading Website Design and SEO agency in Warrington. We will help you to manage your Facebook Marketing campaign at affordable prices in Cheshire, Widnes, Wirral, Wigan, and St.Helens. Call us now at 01925 555 858 or visit us at https://www.vision51.co.uk
Stay ahead of the curve with up-to-date SEO strategies for 2023. Embrace the importance of user intent, focus on Core Web Vitals, utilize AI and machine learning, and prioritize high-quality, in-depth content. Master voice search optimization, structured data, and mobile-first indexing while adhering to the EAT principle. Get set to elevate your SEO game and boost your website's visibility like never before.
Is SEO Thriving or Fading? Exploring SEO's Relevance TodayJomer Gregorio
Examining SEO's present relevance in the digital sphere, "Is SEO Thriving or Fading? Exploring SEO's Relevance Today" delves deeply into the search engine optimization industry's dynamic terrain. Learn about the changing tactics, new tendencies, and priceless insights that can help you determine if SEO is still a powerful tool or is about to fade into oblivion. Continue reading to keep on top of things!
Full blog here - https://digitalmarketingphilippines.com/is-seo-thriving-or-fading-exploring-seos-relevance-today-infographic/
What are those SEO Strategies for content Development.pdfCuion Technologies
Seo strategies for development of contents. Seo or the search engine optimization comes under digital marketing and writing new quality contents for seo may helps in website ranking.
2024 SEO Trends for Business Success (WSA)Jomer Gregorio
Ready to enhance your business with SEO strategies? Our latest presentation reveals the top trends driving success in 2024. Discover actionable insights crafted to improve your online visibility and propel business growth. Click below to uncover the key strategies for SEO success!
Full blog here - https://whitelabelseoagency.net/2024-seo-trends-for-business-success/
Vision51 is the leading Website Design and SEO agency in Warrington. We will help you to manage your Facebook Marketing campaign at affordable prices in Cheshire, Widnes, Wirral, Wigan, and St.Helens.
Search Marketing 101 - University of Toronto MGTD06 LecturePowered by Search
Dev Basu is a guest lecturer for 3rd and 4th year information marketing courses at the University of Toronto.
The following lecture was delivered to 4th year students taking the "Marketing in the Information Age" (MGTD06) course at the University of Toronto Scarborough.
I'd like to thank Prof. Tim Richardson for continuing to invite me to his courses, including adding lecture content into relevant course material such as exams, presentations, and assignments.
Unveil the Secrets of Getting Found Online with Powerful SEO Slides
In today's digital landscape, ranking high in search engine results is crucial for businesses of all sizes. This is where SEO (Search Engine Optimization) comes in. But navigating the complexities of SEO can feel overwhelming.
Empower yourself with these comprehensive SEO slides that delve into:
The Fundamentals of SEO: Gain a clear understanding of how search engines work and what factors they consider when ranking websites.
The Power of Google Search Engine: Explore the dominance of Google in the search landscape and how to optimize your website for its algorithms.
Keyword Optimization and Research: Master the art of identifying relevant keywords that users are searching for and incorporate them strategically into your content.
Demystifying SEM: Differentiate between SEO and SEM (Search Engine Marketing) and understand the role of paid advertising in your overall strategy.
Local SEO for Brick-and- Mortar Businesses: Learn how to optimize your online presence for local searches, attracting customers within your vicinity.
Harnessing the Power of Google Ads: Explore how Google Ads can complement your SEO efforts, driving targeted traffic to your website.
These SEO slides will equip you with the knowledge to:
Improve website visibility: Attract organic traffic by ranking higher in search results for relevant keywords.
Enhance user experience: Create content that is not only informative but also optimized for search engines.
Build brand awareness: Increase your online presence and establish your brand as a thought leader in your industry.
Boost website traffic and conversions: Drive qualified leads and ultimately convert them into paying customers.
Don't just survive online, thrive with the power of SEO!
By sharing these SEO slides and incorporating the valuable insights within, you'll be well on your way to achieving top search engine rankings and attracting a loyal online audience.
Web Analytics and Online Marketing - Solent UniversityKoozai
Anna Lewis from Koozai delivered a presentation to students at Solent University in February 2013. The session looks at the basics of Web Analytics and Online Marketing with a main focus on Search Engine Optimisation (SEO) and Pay Per Click (PPC) Advertising.
Pillars of an Effective SEO Strategy: Building a Strong Foundation for Online...Gaurav Soni
Explore the essential elements that form the bedrock of online triumph with 'Pillars of an Effective SEO Strategy.' This guide unveils the key components necessary to construct a robust foundation for SEO success, empowering businesses to rise in search rankings and establish a powerful online presence. Whether you're a beginner or an experienced marketer, this resource provides invaluable insights to fortify your SEO strategy and achieve lasting digital success.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
M139
1. Keep Ahead of Your Competition by
Acquiring Knowledge on Changing
Trends in SEO and Social Media
Search Engine
Optimization Training
September 13–14, 2010 Align Your Overall Business
Arlington, VA
Goals with Your SEO Efforts
Create SEO You Will Learn to:
Create a Strong Foundation for Your SEO Strategies
Campaigns Learn how to best invest your marketing dollars with relevant SEO techniques
that Increase Improve Your SEO Efforts with the Right Social Media Tools
Utilize latest technology to create a community of readers and future customers
Revenue Increase Brand Recognition and Define Your Organization as
and the an Industry Leader
Attain mass appeal with helpful web content that defines your team as
leading experts
Customer
Measure the ROI of Your Organic Search Efforts
Experience Acquire key performance data to validate your search activities
In Association with:
Join Us For This Hands-On Training Course And
Take Part In Live SEO Site Reviews To Lean How
To Maximize Your Online Appeal
www.ASMIweb.com/SEO
www.ASMIweb.com/SEO 1
2. day one
Search Engine Optimization Training
September 13, 2010
8:30
Training Registration and Continental Breakfast
9:00
Keynote Address: Link Your Marketing Efforts to Business Outcomes with
Innovative SEO Techniques
The arena of Online Marketing is an ever changing landscape given the fast pace of global
competition and technological advancements. The addition of countless social media
outlets, clever content and blogging is making every online site compete for the attention of
potential customers. Leaders within everyone organization are being tasked to incorporate
new strategies and campaigns that push innovation to the next level. Online marketing and
SEO implementation experts are both challenged and rewarded with all the developments
now available to maximize search efforts. During this keynote, you will learn how to utilize
SEO campaigns to get better results from your online presence.
Review the evolution of search marketing and SEO techniques
Identify search engine tools to attract new clients and prospects
Understand new resources within the industry that may expand your business efforts
Integrate SEO as part of your thriving business model
Allison Fabella
SEO / Social Media Manager, The Atlanta Journal-Constitution
10:30
SEO Fundamentals: Concepts, Definitions and Trends
Discuss how SEO relates as a whole to your online marketing efforts
Understand how search engines operate and what attracts a loyal audience
Gain a greater understanding of how SEO strategies affect search engine indexing
Review the various databases that work to optimize search engine traffic
12:00
Lunch
who should attend:
CMOs, VPs, Directors, Managers and Analysts involved in:
Search Engine Optimization Integrated Marketing Business Development
Marketing Planning & Analytics Brand /Product
Management & Development
Advertising Marketing Research
2 www.ASMIweb.com/SEO
3. day one
Search Engine Optimization Training
September 13, 2010
1:00
Create a Strategic SEO Strategy
Identify key SEO drivers that must be in place for a winning outcome
Examine what resources are required to create your SEO strategy
Find out how to best allocate your marketing dollars for SEO efforts
Implement a Successful Key Word Strategy to Gain Appeal with Your Online Readership
Retrieve relevant keywords that your target audience is searching
Determine if your chosen keywords will rank your site competitively
Adapt your processes to continually monitor your key word options
Develop and Implement Search Friendly Content
Identify new types of content opportunities that can help skyrocket your rankings
Recognize what constitutes as quality online content
Determine if your content is strategically targeted
Target your content for user behaviors with proper keywords and modifiers
4:00
Day One Training Adjourns
top five reasons to attend:
Measure the ROI Leverage Build a strong Gain a Monitor and
of your search customer brand online competitive enhance your
optimization readership and with quality and advantage with online reputation
campaigns loyalty with the strategic content new SEO tools
right SEO practices and resources
www.ASMIweb.com/SEO 3
4. day two
Search Engine Optimization Training
September 14, 2010
8:30
Training Registration and Continental Breakfast
9:00
Identify Ranking Factors that Influence Your Success
Learn the correlation between link building and how it affects your search outcomes
Review the various header and page data options
Examine trust components that affect your inbound and outbound links
Evaluate geo-location issues that may influence your SEO efforts
Utilize Social Media to Optimize your Viewer Engagement Levels
Study new and existing social media resources that may boost your online presence
Outline the key components required for effective link development
Explore how to balance social media initiatives with traditional search activities
12:00
Lunch
1:00
Measure the ROI of Your SEO Campaigns
Identify opportunities to create innovative measurement campaigns
Utilize analytics to monitor the performance of your SEO efforts
Evaluate and modify your SEO strategies by tracking visitors, leads and conversion rates
Learn How to Stay Ahead of Your Competition with a Strong Online Reputation
Find out how to manage your online reputation
Determine what monitoring must be in place to secure a healthy online presence
Benchmark your SEO efforts with your web competitors
Improve your SEO Efforts with Modern Practices and Resources
Discover how to utilize mobile search options into your overall SEO strategy
Consider video optimization to draw in more traffic
Learn how to incorporate microformat into your SEO strategies
4:00
Training Adjourns
4 www.ASMIweb.com/SEO
5. Search Engine Optimization Training
In-House Training
One of the more popular vehicles for accessing the Institute’s educational offerings is the delivery of on-site
trainings and management facilitations. Bringing a training or facilitation in-house gives you the opportunity
to customize a program that addresses your exact challenges and provides a more personal learning
experience, while virtually eliminating travel expenses. Whether you require training for a small group or for an
organization-wide initiative, the advanced learning methods employed by the Institute will create an intimate
training atmosphere that maximizes knowledge transfer to enhance the talent within your organization.
Customization
We realize that not all obstacles can be overcome by applying an “off-the-shelf” solution. While many training
providers will offer you some variation of their standard training, the Institute’s subject matter experts will work with
you and your team to examine your programs and determine your exact areas of need. The identification of real
life examples will create a learning atmosphere that resonates with participants while at the same time providing
immediate return on your training investment. Using interactive exercises that employ actual projects or scenarios
from your organization, instructors can address specific challenges and align the curriculum of each session to your
objectives. While the majority of on-site trainings are focused on smaller groups, the Institute also has the ability to
accommodate organization-wide training initiatives. Utilizing multiple instructors, the Institute has the capacity to
deliver courses to groups of up to 300 participants per day.
Areas Of Expertise
On-site delivery of single courses, certification programs and entire packages of specialized courses are
available in the following areas:
Strategic Planning Workforce Management Program Evaluation
Performance Measurement Budgeting and Forecasting Administrative Management
Project Management Contracting Change Management
Lean Six Sigma Performance Reporting Balanced Scorecard
For more information about in-house training options available to you, please contact Jennifer Mueller
at 202-739-9619 or email her at Jennifer.Mueller@ASMIweb.com
meet the trainer and keynote presenter:
Trainer: Marek Wawrzyniak is the founder and CEO of Interactive Web Works, Inc., a web agency based in Phoenix Arizona.
He provides advanced interactive marketing services to his clients. He is an expert in Social Media, Search Engine Optimization,
Search Marketing, and web design. Between 2001 and 2008 he served as the SEO Strategist and Internet Marketing Manager at
Northwestern Mutual in Milwaukee, WI, ranked 110 on the Fortune 500 companies list. After moving to Phoenix AZ he started his
own internet agency. Marek represents 17 years of experience in the Internet-related management, marketing, leadership and
development areas. He is a public speaker and trainer.
Keynote Presenter: Allison Fabella directs all strategic and tactical SEO and Social Media initiatives for the southeast’s
largest newspaper, The Atlanta Journal-Constitution (plus AccessAtlanta, AJCHomefinder, AJCExchange & others). She also
serves as the AJC’s “SEO & Social evangelist”, holding training courses for the paper’s vital personnel including editorial, IT,
design, and management. She began her Search career at the Search marketing agency, Prominent Placement in Atlanta.
Allison then migrated In-house to the publishing company, Primedia, where she managed SEO for several well-known sites,
such as NewHomeGuide.com and AutoGuide.com. Allison is a founding member of Atlanta SEMPO and serves as their VP of
Programming. In 2009, Allison was named one the most influential women in Search.
www.ASMIweb.com/SEO 5
6. Search Engine Optimization Training
Logistics & Registration
Venue and Hotel:
Quality Assurance
Search Engine Optimization Training will be held
at The Performance Institute’s Training Center in ASMI strives to provide you with the most productive and effective
educational experience possible. If after completing the course
Arlington, VA. A public parking garage is located you feel there is some way we can improve, please write your
inside of the building for $10/day. Continental comments on the evaluation form provided upon your arrival.
breakfast, lunch and refreshments will be Should you feel dissatisfied with your learning experience and
provided for delegates on each day. wish to request a credit or refund, please submit it in writing no
later than 10 business days after the end of the training to:
The Performance Institute Conference Center Corporate Headquarters
ASMI: Quality Assurance
1515 N. Courthouse Rd., Suite 600
c/o Thompson Publishing Group
Arlington, VA 22201 805 15th Street, NW – 3rd Floor
703-894-0920 Washington, D.C. 20005
Note: As speakers are confirmed six months before the event,
A limited number of rooms have been reserved at some speaker changes or topic changes may occur in the
the Arlington Rosslyn Courtyard by Marriott at the program. ASMI is not responsible for speaker changes, but will
prevailing rate of $229. This rate is based on the work to ensure a comparable speaker is located to participate in
the program.
Government Per Diem and is subject to change.
Please call the hotel directly and reference code If for any reason ASMI decides to cancel this conference, ASMI
“Search Engine Optimization Training” when accepts no responsibility for covering airfare, hotel or other costs
incurred by registrants, including delegates, sponsors and guests.
making reservations to get the discounted rate.
The hotel is conveniently located three blocks
from the Rosslyn Metro station. Please ask the Discounts
• All ‘Early Bird’ Discounts must require payment at time of
hotel about a complimentary shuttle that is also registration and before the cut-off date in order to receive any
available for your convenience. discount.
• Any discounts offered whether by ASMI (including team
Arlington Rosslyn Courtyard by Marriott discounts) must also require payment at the time of registration.
1533 Clarendon Blvd. • All discount offers cannot be combined with any other offer.
• Discounts cannot be applied retroactively
Arlington, VA 22209
Phone: 703-528-2222 / 1-800-321-2211
www.courtyardarlingtonrosslyn.com
Tuition & Group Discounts: sponsorship opportunities
The tuition rate for attending Search Engine
Optimization Training is as follows: As a conference and training provider, The American
Strategic Management Institute is an expert in
Offerings *Early Bird Regular bringing together leaders to share and discuss best
Rate practices and innovations. We connect decision-
Training *$799 $899 makers with respected solution providers.
Registration Fee
ASMI offers four different pre-designed
*For the Early Bird Rate, Register by July 19, 2010 sponsorship packages:
For more information on group discounts for Event Co-Sponsor Session Sponsor
“Search Engine Optimization Training,” please Luncheon Sponsor Exhibit Booth Sponsor
contact Paul Rogers at 858-737-4122 or email him For more information on sponsorships or to get
at Paul.Rogers@ASMIWeb.com started, contact Meredith Mason 202-739-9707 or
email her at Meredith.Mason@ASMIweb.com
6 www.ASMIweb.com/SEO
7. Search Engine Optimization Training
Logistics & Registration
to register
Call Fax this Form to Visit
877-992-9522 866-234-0680 www.ASMIweb.com/SEO
Registration Form
Yes! Register me for Search Engine Optimization Training
Please call me. I am interested in a special Group Discount for my team
Delegate Information
Name Title
Organization Dept.
Address
City State Zip
Telephone Fax Email
Payment Information:
Check Purchase Order / Training Form Credit Card
Credit Card Number Expiration Date Verification no.
Name on Card Billing Zip
Please make checks payable to: ASMI
CANCELLATION POLICY: ASMI will provide a full refund less a $399 administration fee for cancellations requested four weeks prior to the event start
date unless cancellation occurs within two weeks prior to the event start date. If a cancellation is requested less than two weeks prior to the event
start date, no refund will be issued. Registrants who fail to attend and do not cancel prior to the event will be charged the entire registration fee. All
cancellations must be requested through the cancellation link found in your attendance confirmation email. Please note that cancellation is not final
until you receive a cancellation confirmation email.
I have read and accepted the Cancellation Policy above.
ACKNOWLEDGED AND AGREED
By: __________________________________________________________________________________________ Date: _______________________
Priority Code: M139-WEB
www.ASMIweb.com/SEO 7
8. ASMI’s vision
In this challenging economic landscape, organizations must develop and execute
innovative strategies to survive and thrive. Performance and process improvement
methodologies give managers the tools they need to run leaner, more efficient
businesses. The mission of the American Strategic Management Institute (ASMI)
is to connect business leaders with best-in-class practices and training to address
management challenges and improve results. ASMI has grown into one of the nation’s
most innovative training providers, combining market research and industry insight to
deliver experiences and tools to inspire leaders and grow businesses. Through virtual
sessions, national summits, training programs and consulting services, ASMI brings
together leaders to share insights, ideas and actions to transform organizations.
Areas of Focus:
Performance Management: Using business analytics to drive strategy
Process Improvement: Leaning processes for efficiency and quality improvement
Financial Management: Budgeting and forecasting for better decision-making
Project Management: Managing projects to deliver results on time, within scope and in budget
Leadership Development: Building leadership skills to manage in times of change and conflict
Services:
Virtual Training Briefings 90-minute training sessions for the latest tools and
techniques to deliver results.
National Summits National events allowing business leaders to share best practices
and strategies for success.
Training Programs Methodology-based training modules in management
competencies, offered publicly or custom-designed for your organization
Consulting Services Field experts who can bring bold change to your workforce,
planning processes.
ASMI Corporate Headquarters
805 15th Street, NW, 3rd Floor
Washington, DC 20005
Ph: 877-992-9522 Fax: 866-234-0680
www.ASMIweb.com